about launch okanagan
what we do
Launch Okanagan empowers individuals by providing financial education, mentorship, and community support to inspire independence and sustainable positive change. Their inclusive programs help participants understand personal finances, build confidence, and achieve financial security, ultimately offering hope for the future. By addressing the challenges of living paycheck to paycheck, Launch Okanagan supports our community, single parents, struggling families, and those seeking further education in developing strong money management habits for a brighter future.
I’m grateful to have more knowledge than I did before and that I stayed engaged throughout the process. Highly recommend this for others who need help with finances.
what we stand for
our vision
We envision a community where every person is financially confident, secure, and resilient, able to achieve financial independence and thrive.
our mission
We work with individuals and families to improve their financial confidence, knowledge, and skills, empowering them to see hope and possibility for their future.
our impact
We improve the financial wellbeing of people experiencing vulnerability through financial education, personalized coaching, and matched savings. By helping individuals thrive, we contribute to stronger families and a more resilient community, with benefits that extend across generations.
our core values
- Optimism- we are confident in the ability of individuals to improve their financial wellbeing.
- Inclusion- we believe that financial services and education should be accessible to all. Regardless of background, circumstances, or financial history.
- Dignity- we respect and value the individuals we work with. Our approach is rooted in treating each participant with dignity.
- Equity- we understand that everyone starts from different places, and we are committed to providing tailored support that recognizes these differences.
- Collaboration- we know that our success is a result of working together.
the launch story
We understand that there are clear links between financial well being and overall health. Experiencing financial strain can lead to serious physical and mental health challenges.
We recognize that not everyone has access to a financial education and there are real systemic barriers to accessing financial services.
We believe in hope and possibility. When individuals thrive, so do families, and our community across generations. When people are given the opportunity; they can break cycles and create a brighter financial future for themselves.
We build financial knowledge and skills, but more importantly we build confidence that a more secure financial future lies ahead.
who we are
Our small but mighty team is made up of dedicated, passionate professionals and volunteers all committed to helping others in our community fulfill their financial potential.
founder’s story
Like most good ideas, Launch Okanagan was birthed over a coffee and a serious conversation between great friends and co-founders Michael Wendland, a local entrepreneur and Metro Community’s lead Pastor, Laurence East.
For Michael, a successful business owner who was passionate about the needs of the vulnerable and the importance of giving back, the question was simple: “How do I add value and help change lives? I’m not sure I have that much in common with a man or woman in a shelter or experiencing homelessness.”
Laurence, who worked daily to restore dignity and hope for the marginalized and vulnerable, responded: “Let’s take what you’re passionate about and use it to bring change and affect lives.”
In Fall 2011 Launch Kelowna was formed and the first matched savings programs were established along with delivery of a licensed curriculum so desperately needed in the community. In 2021, after the advent of online learning, Launch Kelowna expanded and rebranded to Launch Okanagan enabling the programs to include participants up and down the valley and beyond.
Both Laurence and Michael remain deeply involved in the work of Launch Okanagan and are proud to be part of this not-for-profit.

Michael Wendland and Laurence East
Launch Okanagan Founders

contact us
Whether you’re interested in supporting our programs or volunteering with Launch Okanagan, we’d love to hear from you!